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Personal Lines: Winning and keeping the digital-native customer

February 11, 2021 Stephen Richardson

Part One of the 'After the shock — insurance in 2021 and beyond' series of reports

Historically, personal lines insurers have competed almost exclusively on price. This is changing.
There is a notable shift towards a customer-centric approach that does include presenting a competitive price but also goes far deeper, delivering an end-to- end digital experience that continually adds value to the customer’s life using smart technology.

About the Author

Stephen Richardson

Stephen Richardson — Market Consultant

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