Behaviour is changing as fraudsters stay one step ahead of insurers and brokers…

October 2, 2015 SSP Worldwide

A growing problem for insurers and consumers, today application fraud is in on the increase.
We know that a percentage of customers are lying or deliberately not disclosing certain 
information and costing the industry £1.4bn annually but what’s changed?

Application fraud continues to be a very prevalent and costly issue in the insurance industry. As a result the UK government initiated an official programme of work with a dedicated taskforce in December 2014 to investigate ways to reduce the growing problem. Conclusive findings from the programme will be released at the end of 2015 with recommendations for improvement.

The Association of British Insurers (ABI) has commented on the preliminary findings of the 
programme and highlighted that there’s a real opportunity for the industry to promote the value of insurance and rethink the way it communicates with its customers to discredit the myth that insurance fraud is a victimless crime. 

There are also plans to standardise and centralise the sharing of data between insurers in order to tackle rising levels of fraud. The Insurance Fraud Bureau (IFB) is investigating the idea of a central industry-wide information hub and will announce the observations and proposal at the end of the year. The underlying theme and emphasis is around access to better data, market intelligence and data sharing in order to eliminate the issue and focus on prevention over cure.

This highlights the benefits of access to better data and data insight. It provides foresight and tells us what’s changing day-today in consumer behaviour. As fraud prevention solutions  become available and industry initiatives that create tighter controls are introduced, insurers and brokers alike are finding out more about what customers are doing to try and lower their premiums through data manipulation. But consumers themselves are wising up and in the absence of effective technology solutions, are one step ahead in moving on to new tricks.

What’s changed and why?

Changing no claims discount data used to be a very prominent scheme. But insurers and brokers have now introduced processes widely to check this information within a few weeks of insuring the customer. Claims and conviction data manipulation used to be high up on the scam list, but consumers are wising up to the fact that this is easily checked and insurers are doing so, post-inception. Consequently consumers are trying different ploys like playing around with vehicle usage and are keen to try things they know can’t be checked that easily.

This visibility of what consumers are doing can shift the balance of power back into the insurers hands. The ability to see what consumers are doing in real-time through technology will help the industry reduce what is still costing the industry an alarming £1.4bn annually. Using such sophisticated capability will remove the ability for customers to adopt new tactics and get insurers and broker’s one step ahead.

Technology will also eliminate the significant business cost of performing large volumes of limited checks post-inception. As well as improving the experience of the vast majority of customers who are being truthful in their application for insurance. Insurers need to ensure they take on board new innovative ways to prevent fraudsters. Flexibility in doing this is also key as it’s an ever-changing picture and whatever insurers do, it will need to evolve.

This article is an extract from SSP eye issue 6

About the author

SSP Worldwide

SSP is a global provider of technology systems and solutions across the entire insurance industry, using our expertise to enable our customers to transform their business and increase their profitability. SSP provides core technology solutions, distribution and trading capability, advanced analytics and solution delivery. We work with 8 of the top 10 UK insurers, 4 of the top 10 global insurers and over 40% of UK Brokers. Our unique position in the market, including the largest market share of UK e-trading, enables us to provide leading data insight and unrivalled distribution. Our knowledge, talent and technology capabilities deliver innovative results that make us the partner of choice for our customers.

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